Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jayson DeMers – Enjoy!
photo credit: publichealth.columbus.gov (public domain)
The results of your marketing efforts are easily traceable as all online marketing tactics require customers to do a trackable action- say, visiting a web page, clicking an ad or even sharing something on social media. Such type of measurement is impossible for most offline marketing channels. So here are some ways you can do this: QR codes. There are plenty of ways in which you can advertise offline, but these are the ones we’ve found to be delightfully unconventional, and interesting enough to grab potential customers’ attention. Now, all of these strategies will have to be adapted to your particular demographic and business plan, but as general guidelines, they’ve been. Flippa – The most popular website market. We Buy Websites – Another popular marketplace. FEinternational – Mostly for high-end websites. By now we have counted down some of the most popular ways to earn money from your website. Yet, we’re still only just scratching the surface. Below are another 23 ways to make money with your website.
With the rise in popularity of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned. Of course, online marketing is hugely important in today’s Internet-connected world, but offline engagement with customers still has unique and distinct value that shouldn’t be forgotten.
If you want to give your business a real marketing boost this year, start looking outside the box. Here are five forgotten offline marketing tactics that don’t require a big marketing budget.
1. Engage in offline guerrilla marketing
Guerrilla marketing is a generic term for the use of unconventional marketing strategies, and because online marketing channels are so narrowly structured, offline is the best arena to flex your small business’s guerrilla marketing muscle. So, starting now, ignore what you know about marketing channels, and let your inner child out to play.
Offline guerrilla marketing ideas:
2. Drop business cards
This is one offline guerrilla marketing strategy that I want to talk about specifically. It’s more of a necessity than an option. If you run a small business, you must have business cards and dole them out! Don’t just share them when you first meet someone new. Drop them everywhere.
Places to drop business cards:
3. Take pictures/videos of everything
Because social media marketing takes place online, many business owners and marketers forget that social campaigns can be boosted by offline efforts. One way to do this is by taking photos of company events and daily activities, and then posting those online. Videos help too. If someone from your company speaks at an event, for example, record it and upload it to YouTube.
Real-life photos from the offline world show the personality of your company and increase online user engagement. Facebook posts with photos, for example, receive 84% more clicks and twice as many Likes than text-only posts, according to Kissmetrics. And some of the most popular social networks (Pinterest, Instagram, Tumblr) are image-based, making photos ever more important for online marketing.
4. Donate gift certificates or products as prizes
By offering your product or service as the prize for a local contest, you can build visibility for your business while showing your commitment to the community.
If your business provides computer repairs, for example, you could donate a gift certificate for a 2-hour repair to a local non-profit organization. The organization may announce your branded prize to a room full of sponsors. Your business could also be listed in various publications, such as the organization’s website, newsletter, or even a press release.
5. Speak at events
Professional events offer a great way to meet new people, share your ideas, and build brand awareness. They’re even more effective if you speak at them. Find a local event related to your industry, come up with an educational topic you can speak on, and volunteer. If you don’t yet have the level of clout required to speak at an event, attending events can be just as helpful.
Remember, you don’t have to adopt all of these offline marketing strategies. Just try one. Write a promotion on a couple sticky notes, and put them in your pocket for the day. Who knows what could happen.
Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based content marketing & social media agency. You can contact him on LinkedIn, Google+, or Twitter.
7 Steps to Scale Your Consulting Practice Without Adding Overhead
'This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier' ~ Brooke Patterson, VanderMedia
Every week, your family gets together for dinner.
Family time is important and you appreciate every minute you spend with them. Family members are great especially if they support your ideas.
This week, you decide to show off your beautiful hand made jewelry. Everyone knows about your passion for jewelry.
As soon as they saw your unique creations, your dad asks:
“How come you’re not selling them online? Everyone is doing it. They say it’s easy!”
That’s when you decide to launch an online store, but you realize it’s not as easy at all.
You see, maybe it’s easy to create an online store but that’s only part of the journey. You will need to build an audience, drive traffic to your store, have people buy the product and ship with hopes that all goes well.
So what’s the common challenge faced by new store owners? How to get traffic to their website.
Without traffic to your website, you won’t be able to sell anything. Also, keep in mind that quality traffic is key. There’s no point in attracting the wrong customers because they’re simply not going to buy what you have to sell.
Personally, I would rather get 100 people to my online store and have 10 of them buy versus 1000 people and only 1 person buys what I have to sell.
Quality over quantity!
2 Common reasons why people seek FREE traffic
Before you continue…
Some might say there’s no such thing as free traffic. Nothing is free.
While I agree there’s nothing free in this world, you can still get traffic without paying for it as long as you know that you need to have the right knowledge and invest time in executing tactics.
In this post, I plan on sharing 5 ways you can get free traffic to your eCommerce business:
Let’s get started!
When you’re thinking about buying something, you either visit your favourite online store or start your shopping journey on a search engine like Google or Bing.
Let’s assume you’re going camping and you’re thinking about buying a hammock.
Have you noticed how when you’re doing these searches on Google, you end up clicking on links that are among the top 5 and maybe 1 or 2 ads that show on top of search results?
That’s why it’s very important to make sure that your online store shows up among those results for the specific search terms that you’re targeting as well as terms that are being searched by your target audience. Keep in mind there’s no point in targeting keywords that people aren’t searching for.
In my opinion, search engine optimization is widely forgotten by small online stores mainly because results are not immediate and it requires you to understand how SEO works. You need knowledge and patience to make SEO work for you in the long-term.
On-page optimization is simple. Spend some time understanding the guidelines and then optimize each page on your site.
Keep in mind there’s a lot more to SEO than simply optimizing store pages. For example, having a content strategy such as a blog will bring you longterm success. This will be discussed next.
Want to learn about SEO and drive free traffic to your online store, consider following Moz.com. They have a great learning center as well as a powerful SEO tool to help you with your online efforts.
Things to Remember About SEO
Succeeding in eCommerce is not only about selling but also being helpful. You become helpful by helping your target audience find solutions to their daily challenges.
Let’s use the Hammock example.
Your online store sells hammocks. Why?
I’m not asking why you started selling hammocks but why are you in the business of selling this type of products? Why would people buy hammocks in the first place?
For me, a hammock allows you to enjoy the outdoors and appreciate views – alone or with someone special.
By understanding the why, you will be able to create content for the right outdoors audience and help them enjoy their journeys. You can then create valuable content in helping them decide how to buy the perfect hammock, how to maintain it, places around the world you can visit and use your hammock and so on.
Creating a content strategy and distributing this content on a blog will help you drive traffic to your online store for a very long time especially if you create quality content that’s well optimized.
What Type of Content Should You Create?
Where Should You Share This Content?
A great book you should consider reading is called Youtility and follow the Hubspot blog for amazing content marketing tips.
Things to Remember About Content Marketing
Guess What? Social media is not going anywhere. It’s here to stay.
Is social media a waste of time? It really depends on how you use it just like everything else in life.
Back in the day, before Facebook owned most social media networks, it was easy to reach your audience by not having to pay for it. But now, it’s a lot harder and the only way to get the most out of your social efforts in order to drive free traffic to your store is by growing your audience and to consistently create valuable content.
Which Social Media Networks Should You Consider?
The first step is to create social media profiles and then brand them.
Second, post content regularly. Be consistent.
Third, engage with others by liking, commenting, following and even replying to comments left on your content.
Things to Remember About Social Media
Another proven way to get free traffic to your online store is to collaborate with other individuals within your industry. This tactic will allow you to tap into their established networks and reach a new audience.
Leveraging established networks will boost your reach.
Remember, don’t just collaborate with everyone. Collaborate with those who already have the attention of your target market.
For example, if you sell hammocks, consider working with photographers that travel the world and share their experiences on Instagram. Collaborate with hunters sharing their hunting journeys on Youtube and so on!
Who Should You Collaborate With?
Things to Remember About Collaborating Online
Driving traffic to your online store is not only limited to online initiatives. A lot can be accomplished offline.
What Can You Do Offline
If you sell hammocks, why not attend events where hikers get together to talk about their latest hiking trips.
If you sell hammocks, why not attend Outdoors or Travel conferences.
What Can You Start Offline
To succeed with your offline efforts, learn to listen and communicate better.
I recommend you read 2 books: How to Win Friends and Influence People and Never Eat Alone.
It’s important to be where your audience is. Network with individuals that fit your target market or with people that have the attention of your target audience. Get exposed and build awareness of what you have to offer.
I’ve said a lot in this post, but there’s one more thing I need to remind you about.
Be authentic and learn about storytelling.
What is your favourite tactic in driving free traffic to your online store?