Computers & Technology → Web Hosting
In a digital world with close to 2 billion websites on the internet, users have a tendency to bounce around from site to site in search of a suitable answer or solution to the problem they have or to find the information that they seek.
Did you know that the average user spends 15 seconds or less on a website? With the attention spans of viewers decreasing at an alarming rate, it is safe to say that with only 15 seconds, it’s a really good idea to know how to make your website stand out.
Now You Know How to Make Your Website Stand Out. Focusing on loading speed, optimizing landing pages, and knowing which trends to try and which ones to ignore are all great ways to learn how to make your website stand out. Of course, this list is really only a starting point for the things you can do to make your website design even more unique. How to make your website stand out. At WelkinMKTG we feel that everyone deserves a chance to be successful and should know how to make their website stand out. Consider the following when creating your company website: Ranking; Firstly, you need your website to feature at the top of Google or any other search engines search results page so that.
High bounce rates and the loss of business opportunities are a reality without a strong and unique website, especially with the large number of competitors, standing out can be a grueling task. Here at WelkinMKTG management, we’ve got experience with making our Digital Agency’s website engaging and relevant for users. We suggest that you use these tips and pointers for helping your business website stand out in a saturated market.
How to make your website stand out
At WelkinMKTG we feel that everyone deserves a chance to be successful and should know how to make their website stand out.
Consider the following when creating your company website:
Firstly, you need your website to feature at the top of Google or any other search engines search results page so that users will know where to find you.
Let’s say for example that you have a company that specializes in social media marketing. You would want your company’s website to appear when users search for keywords like “social media marketing agency” or “social media specialists”. In order to achieve this, you would need to include these specific keywords on your web pages.
To lead more people to your website, you could provide users with insightful blogs, articles, how-to-guides and other informative resources. You should include popular ranking keywords within these resources which are specific to your industry.
In reality, nobody ever goes to the second or third page of a search engines results to find the answers that they seek. This is why it makes sense to rank on the first page.
Another important factor to consider is that once users land on your homepage, it needs to be direct, engaging and relevant to their search query. If not, the chance that they’re going to leave are pretty high. And the faster users click off your site, the lower your site ranks in search.
When it comes to the design element of your website, there are various factors that need to be taken into consideration in order to perfectly execute a captivating, unique and memorable overall look and feel of your website.
Firstly, cohesive branding is a major key aspect. Quality brand design forms the foundation of any good website.
Visual branding includes logo design, a color palette, and font selection. It could also include photo curation, mood boards or any other resources that represent the general aesthetic of your brand.
Secondly, imagery that features on your website’s homepage holds a high importance. Images serve a greater purpose than just making your design look good. Photos should be high-quality, professional and match your brands aesthetic.
Images that are used effectively have the ability to gain your business excessive traffic and therefore conversions, whether that may be sales or enquiries. As humans, our bodies and minds have been designed in such a way that we react to certain forms of visual and audio stimulants. Hence, if your website has appealing imagery, this will not only attract the attention of users, but also spark emotions and draw them in. Images can improve the user experience and help users easily understand and digest information.
The third aspect of your website design is compelling copy. Words carry immense power, and as the great Robin Sharma said “Words can inspire. And words can destroy. Choose yours well.”
This quote says it perfectly, the words you choose can either have the power to connect with your audience on a deeper, more personal level inspiring and enabling them to spend more time on your website or, if not chosen wisely, they can be deemed irrelevant and force the user to be uninterested and leave your website.
Being able to easily navigate through your website has to be one the most crucial aspects of usability.
People nowadays really don’t have the patience or attention to progress through multiple clicks in order to find the information they are looking for. Too many clicks, and users are gone. Good navigation helps the user find their way around your website in a simple, intuitive and structured way.
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When creating your website, ensure that your main navigation tab consists of your most important pages, these are usually the pages that you want to direct users to visit. In order to do this, it’s important to highlight these pages.
Navigating a website shouldn’t be a slow process either. Websites that have slow loading pages encourage users to firmly exit your website. As mentioned earlier, users have no patience or the attention span to hang around and wait for new webpages to load. In fact, a recent study discovered that 40% of people would leave a website with a loading speed of longer than 3 seconds.
Lastly, I would like to turn your attention to your domain name. A domain name is basically your digital street address.
If you want your domain to stand out and be unique, there is an array of factors you might want to consider when selecting your website address. Your domain name should be strong, eccentric and closely represent your business name, as this makes it easier for customers to find you.
Domain names are important for 3 very crucial reasons:
Technically your domain name is your first impression – Your URL is the very first thing that your visitors will see. And as the saying goes “First impressions, last” so make it count.
It impacts SEO – Having a relevant keyword in your domain name can help your SEO ranking.
Your domain name defines your brand – If chosen correctly and intuitively, your domain name can form as a branding opportunity and can significantly increase your brand recognition.
A dedicated content creator and writer for the Welkin Group based in Dubai.
Please check out our page at www.welkinmktg.comArticle source: http://articlebiz.com
So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built, it will never be done.
Why is that the case? Because you can always improve your website so that it ranks better in search results and provides a more pleasurable experience for your visitors.
Remember, search engines like Google change their algorithms often. This means that what’s causing your website to rank well now may not yield the same results next week let alone next year. And that animation that you added to your website a few months ago? Well, it may be frustrating your visitors now instead of entertaining them like it used to.
Now that we’ve established that your website will always be a work in progress, it’s important for you to be familiar with some tactics you can use to make your website stand out. There isn’t much point in paying to have a website built and then investing resources in improving it afterward if it’s just going to be lost in a sea of other websites, after all.
Here are seven tips you can use to make your website stand out from its competitors:
In general, people want to know who they’re going to do business with. You can build trust and even the start of a rapport by letting your website’s visitors see you and sharing some biographical information.
While you may think creating an “About Us” page and explaining how your company came to exist is sufficient, you may want to take things one step further and create a page that has pictures of you and your key staff members (or at least the people consumers are most likely to interact with). You don’t have to rely on headshots. Getting creative with the pictures on this page can generate interest.
Each picture should be accompanied by a brief bio that includes more than a description of each person’s professional achievements and qualifications. Show your visitors that you and your staff have relatable personalities by sharing some personal details such as your favorite band, hobby, or sport.
Keeping your content fresh by updating your existing content and adding new content to your website is an effective way to engage your visitors and keep them coming back to your website for more. While you want your content to provide meaningful information that’s relevant to the lives of your visitors, you can also use your content to take a stand on an issue that distinguishes you from your competitors.
If you’re going to express an opinion about something, make sure your stance won’t alienate potential or existing clients. You should also make sure your point of view is original and that you provide information that supports your viewpoint which can’t be found anywhere else.
Fresh content isn’t just attractive to consumers. It’s also attractive to search engines and it can help improve your ranking in SERPs.
People are visual creatures for the most part, which is why the consumption of videos on the Internet has increased so dramatically in recent years. If you doubt the interest that people have in videos, all you have to do is research the number of people who watch videos on YouTube or Facebook now compared to just a few years ago.
Whether your video gives a behind-the-scenes look at your company, provides instruction about how to use your goods or services, or something else, video has the power to quickly make your business likeable and relatable to your website’s visitors.
Using stock photos on your website is almost guaranteed to undercut your company’s authenticity and, perhaps, its trustworthiness. To prevent these things from happening, only use unique pictures on your website.
While unique photos are more expensive than stock photos, they are effective at revealing the true nature of your business, staff and products or services. Hire a professional photographer to capture images that adequately showcase your goods or services and be sure that your actual employees and/or clients are featured in at least some of those pictures.
From its inception to every interaction consumers have on your site, your website needs to be fully focused on your clients and prospects. Your site should be easy to use and your pages should be quick to load no matter what kind of device someone is using to access them.
Your website should provide meaningful information that’s actually useful to your visitors. Whether the information you’re sharing is solving a problem or introducing a product that can satisfy a need, your content must do something for your visitors.
Your website should serve your visitors in every conceivable way if you want your website to rank better in search results. Find a way to make your website more enjoyable for visitors to use. To do this, make your website even more intuitive and even easier to navigate.
It’s critical for your branding to be consistent across your website and every other platform you use to promote your business and your goods or services. Use the same colors, font, logo and tagline to avoid confusing people. If you haven’t done so already, establish branding guidelines and make sure every page on your website adheres to them.
If you’re overwhelmed by the notion of creating or updating your website so that it stands out, contact GoingClear Interactive. We have a full menu of services to help your website stand out, including web design and website management. To learn more about the services we provide, contact us today.
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