8/22/2021

Apple Competition Apple Inc.   Case Study

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The brand value of Apple Inc. In the year 2015, Forbes magazine has ranked Apple as the most valuable brand of all time and the worth was estimated 145 billion dollars. By that, we can understand that it has secured a distinctive advantage over other competitors in the industry. Apple competes against other companies; that's a part of doing business. But today, more than ever before, Apple faces increasing—and fascinating—competition from companies that aim to. The top 10 Apple competitors are: Samsung, Microsoft, Dell, Lenovo, HP, Sony, Asus, Xiaomi, Huawei, and Oppo. Together they have raised over $ 675.7 billion between their estimated 1.1 million employees. Apple has 137,000 employees and is ranked 2nd among its top 10 competitors in the smartphone global market.

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Listed companies' analysis Ranking Industry ratios Ratios (AAPL) Statements (AAPL)

Comparison analysis based on SEC data

Company Name Apple Inc.
Industry (SIC)3571 - Electronic Computers
Latest report12/31/2019 (filed 1/29/2020)
Revenue$267,683 million (ranked #1 out of 145 companies in the industry)
Assets$340,618 million (ranked #1)

Financial position and performance

Compared with industry ratios Change during the year

about the same

unchanged

Add this company to the comparison:

Financial ratios benchmarking (TTM)

Apple competition apple inc.    case study case
Finanancial ratioCompared
with industry ratios
(35 - Industrial And Commercial Machinery And Computer Equipment)
with all industry ratios
Solvency Ratios
Debt ratio
Debt-to-equity ratio
Interest coverage ratio
3.35
1.94
Liquidity Ratios
Current Ratio
1.55
Quick Ratio
1.13
1.00
Cash Ratio
0.34
0.40
Profitability Ratios
Profit margin
3.1%
3.3%
ROE (Return on equity), after tax
7.2%
3.2%
ROA (Return on assets)
5.8%
2.4%
Activity Ratios
Asset turnover (days)
Receivables turnover (days)
Resulting score0,0+0,4

Additional ratios (not used to calculate the resulting score)

Finanancial ratioCompared
with industry ratios
(35 - Industrial And Commercial Machinery And Computer Equipment)
with all industry ratios
Profitability Ratios
Gross margin
33.9%
Operating margin (Return on sales)
5.3%
7.8%
Activity Ratios
Inventory turnover (days)
25
21
EBIT $71,220M
EBITDA $77,215M
Price Ratios
Earnings per Share (basic) $12.76
Earnings per Share (diluted) $12.66

Auditor's conclusion

Apple Competition Apple Inc.   Case Study

We have conducted a comparative analysis of the balance sheet and the income statement of Apple Inc. (hereafter – the 'Company') for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). The primary business activity of the company is Electronic Computers (SIC code 3571). During the analysis we have compared the key financial ratios of the company with the average (median) values of those ratios calculated for the specific industry sector and for all industries. The averages are calculated using the data from financial statements for the year 2019 submitted to the SEC through the Electronic Data Gathering, Analysis, and Retrieval system (EDGAR). By comparing each of the eleven key metrics with the median value, we have made a generalized conclusion about the quality of the financial condition of the company. Calculations and summary conclusions are made in a computerized way using software and methods developed by Consulting financial and analytical company Ankon.

As a result of the analysis of the key financial ratios of the company, we have established the following. The financial condition of Apple Inc. in 2019 is about the same as the financial condition typical of the companies engaged in the activity 'Electronic Computers'

The average ratios for this industry are slightly better than the averages for all industries. For that reason, in comparison with all businesses, the Company has a higher result. The financial position of Apple Inc. is better than that of most listed companies that submit financial statements to the U.S. Securities and Exchange Commission.

Financial position and performance history


Additional data about Apple Inc.

Closest competitors

CompanyUSD ($), in Millions
RevenueAssets
Dell Technologies Inc.92,154118,861
Super Micro Computer Inc4,1081,807
Fitbit, Inc.1,4351,368
Omnicell, Inc.8971,241
Case

See also all industry leaders

Financial data source and analysis principles

The above is a comparative analysis of the financial position and performance of the company. The comparison is based on official financial statements filed with the U.S. Securities and Exchange Commission (SEC) through the Electronic Data Gathering, Analysis, and Retrieval system (EDGAR) (about 10,000 largest publicly traded companies). The comparison is performed using the eleven key financial ratios (see table above). Company's financial ratios are compared with the median values of ratios of all companies and of companies within the same industry, and also with the quartiles of those ratios. Each ratio value is given a score ranging from -2 and +2 depending on its position relative to the quartiles (-2 – below the first quartile; -1 – between the first and the second quartile; +1 – between the second and the third quartile; +2 – above the third quartile; 0 – the ratio value deviates from the median by no more than 5% of the difference between the median and the quartile closest to the ratio value). To draw a conclusion from the analysis the individual scores are weighted equally to get an overall score ranging from -2 and +2.

much better (+1 - +2incl)
better (from 0.11 to +1incl)
about the same (from -0.11incl to +0.11incl)
worse (from -1incl to -0.11)
much worse (from -2incl to -1)

Apple Competition Apple Inc.    Case Study Guide

'Change during the year' calculationApple

Change during the year is calculated by comparing the resulting score of financial position within the industry with the last year's (quarter's) score. The result of the comparison may be as follows:

Apple Competition Apple Inc.    Case Study Guides

improved considerably (positive change of more than 1 point)
improved (positive change of less than 1 point)
unchanged (little or no change in score, no more than 0.11 points)
deteriorated (the score has decreased by less than 1 point during the year)
deteriorated considerably (the score has decreased by more than 1 point during the year)

Apple Competition Apple Inc.    Case Study Questions

Please note: The presented analysis does not indicate a poor or good financial position of the company, but gives its description relative to other U.S. businesses. For a detailed financial analysis please use 'ReadyRatios Financial Analysis' - load the data into the program>>