Beginner's Guide To Email Marketing


Email marketing is a kind of marketing that uses Emails for promoting products and services with your customers and website visitors.

  • Getting started with email marketing is easier than you think. Our guide will explain what email marketing is, how to do it and how to start sending campaigns. Email marketing is effective for increasing your customer base and keeping new customers coming back for more. Get started with our Beginner's Guide.
  • The preferred marketing medium. According to the DMA most people prefer to be contacted by companies through email rather than other channels. The results of the survey make perfect sense since well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and read an email.

Moreover, It is known as the best and most prominent way of marketing with the help of which several business owners can get more than expected results.

But the biggest issues people are facing is that they are not entirely aware of email marketing.

After reading this guide, you’ll know how to successfully send an email marketing campaign, grow your customer email list, create the best email content for marketing, optimize your campaigns, and start seeing a major ROI for your efforts. Let’s get started!

Hence if you are one of them, then do follow this beginners guide to email marketing with the help of which you would be able to know everything about this marketing technique.

In this guide to email marketing for beginners, we are going to talk from the start and hence carry forward our guide till the end.

So if you are a beginner then also with the help of this guide, you would be able to grasp everything efficiently in your mind.

What is Email Marketing?


Email marketing is one of the best and effective methods that is used for digital marketing of the products and services offered by businesses over the email platform.

In this digital marketing, strategy emails are sent from businesses to their customers or new emails with the help of which they can enhance their sales or can fetch more buyers for their products.

You all must be aware of the regular method of marketing in which a salesman has to move from one place to another for selling their products, with which there is no particular success percentage.

But right after the introduction to Email marketing, these business owners can save a lot of their investment money and hence can increase their sales success rate by 80%.

This is the reason people are still investing in Email marketing and trying to find guides for email marketing so that they can learn about this digital marketing process.

Click the Windows START button, and click WINDOWS USB/DVD DOWNLOAD TOOL in the ALL PROGRAMS list to open the Windows USB/DVD Download Tool. In the SOURCE FILE box, type the name and path of your Windows ISO file, or click BROWSE and select the file from the OPEN dialog box. Windows and iso download tool. If you used the media creation tool to download an ISO file for Windows 10, you’ll need to burn it to a DVD before following these steps. Attach the USB flash drive or insert the DVD on the PC where you want to install Windows 10. Restart your PC. If your PC does not automatically boot to the USB or DVD media, you might have to open a boot. To use the media creation tool, visit the Microsoft Software Download Windows 10 page from a Windows 7, Windows 8.1 or Windows 10 device. You can use this page to download a disc image (ISO file) that can be used to install or reinstall Windows 10. The image can also be used to create installation media using a USB flash drive or DVD.

Moreover, because of which there are plenty of introductions to online coaching sites that offer email marketing coaching such as Dummies guide to email marketing and many more.

We have discussed a lot about the introduction to email marketing, but do you know what the importance of email marketing is?

If you said no, then here we are going to move towards the next section where we are going to discuss the importance of email marketing in this beginners guide to email marketing.

Benefits of Email Marketing

Email marketing is a vast digital marketing technique that offers excellent results for business owners and product sellers.

But the biggest question still in the mind of several beginners is that how?

Hubspot Beginners Guide To Email Marketing

How email marketing can do so, and what are the benefits of it? If this question arises in your mind too!

Then do follow the points below that we have fetched by doing thorough research on Email marketing.

  • There takes place introduction to several other communication methods and platforms, but even after all those platforms email is called the best communication methods, with the help of which we would be able to take advantage of conversion rate up to 99%.
  • The data in email marketing always remains safe with you and those leads would always be yours. Moreover, if you ever tried marketing over social media platforms, then you are left with limited features and sharing ways.
  • Here’s the third benefit in the list of beginners guide to email marketing and that is the conversion rate of a visitor to regular customers is higher with this digital marketing strategy.

Although there are many more such benefits that you can take advantage of with the help of email marketing, above-listed are some of the most important ones.

How to Get Started with Email Marketing?

Are you learning email marketing for Shopify store or as an affiliate marketer?

No matter what reason you are going to use email marketing, it is sure that you would be able to take advantage of excellent results.

But before that, you would have to get started with it, and here in this section of our beginners guide to email marketingwe are going to discuss everything that you need to know about getting started with it.

In the first step of getting started with email marketing is, you have to find a reliable email service provider.

There are plenty of options available in the market out there, with the help of these email service providers you would be able to create newsletters, campaigns, surveys and many more such things for the enhancement of your business.

While right now everybody must be facing one problem and that is which email service provider they should choose?

So here’s one of the best suggestion from our side and that is GetResponse, and there are several reasons to select this email services provider and those reasons are as follows-

  • GetResponse offers you great marketing automation features, with which you would be able to create a personalized response, can use action-based auto-responders and many more such things.
  • You would be able to create 100% responsive landing pages and web forms efficiently, which is one of the essential features of email marketing for affiliate marketers.

Once you have selected an email service provider for you and set up it completely, then let’s move to the next section where you would have to grow your email list.

But how? If this question strikes your mind, then the next section is a must-read for you from our beginners guide to email marketing, as it contains everything about growing your email list.

Read further to know “Why GetResponse is the Best?”

How to Grow Your Email List?

There are several ways to grow your email list, let us have a look at some of the most efficient ones from them-

  • Take advantage of the lead management system for enhancing your email list and subscribers.
  • Using evergreen content is the critical factor for growing your email list.
  • Adding opt-in forms at your websites.

Have you given much thought to your email marketing?

If the answer is “no” or “not really”, this post is for you. Email marketing is a standout strategy for building brand awareness and converting leads into clients. And the good news is that you can start right now, if you haven’t already, even if you’ve never heard of email marketing before now.

By the end of this post, you’ll have the tools you need to create a solid email marketing strategy that will help you grow your private practice. Let’s begin.

What is Email Marketing?

Email marketing is a set of emails that you send to your audience in hopes of establishing and/or maintaining a business relationship. Email is an increasingly essential part of an overall marketing campaign. It’s just as valid and instrumental to your success as traditional advertising methods, such as print ads or radio spots.

But because it’s permission-based, email marketing is so much more personal and effective than many other types of marketing (and quite a bit cheaper to do).

For example, seeing a flyer posted on a street corner doesn’t hold as much weight as receiving the same content in your inbox. There are many reasons why, but perhaps the most significant is the fact that you gave permission to the business to send you emails. You have an expectation that they will send you emails from time to time, and that these emails will be valuable and also relevant to your needs.

This means that you’re much more likely to pay attention to the promotional content you’ve asked for than you are to promotional content you encounter randomly on street corners or website banners.

There are all types of marketing emails you can send, not just the “Hey, use my service!” type of email. For example, you can send:

  • Welcome emails
  • Newsletters
  • Information-based emails
  • Promotional

We’ll dive more into which types of emails to send and why a little later in this post.

Why is Email Marketing Important?

So, what makes email so effective at reaching your target audience and converting them to clients?

One reason is accessibility.

Everyone has an email address. Well, maybe not everyone, but at least 4.3 billion people have an email address. That’s more than half of the population of earth. So, email is one of the best ways to reach and connect with other humans.

Email gives you the ongoing opportunity to market your practice as well as educate your prospective clients on the need for mental health services.

Another reason why email marketing is so effective is a concept known as top-of-mind awareness. It’s not enough for people to be aware of you. They need to automatically associate you with a solution to the problem.

For example, one day your email subscriber, or someone in their social circle, may need the services that you provide. Because of your consistent email interactions, they will automatically think of you or your private practice when the need arises.

Types of Emails to Send

So, earlier, I mentioned the different types of emails you can send to your subscribers. Let’s take a closer look.

A Welcome Email

This type of email should be sent out immediately to your new subscriber.

The welcome email confirms that they’ve been added to your email list. This is a good practice because it eliminates all uncertainty. Your new subscriber won’t be left wondering if they’ve actually signed up because a confirmation email has immediately landed in their inbox.

The welcome email is your opportunity to set the tone for subsequent interactions.

Here, start off with a note of appreciation (i.e. thank you for signing up for my email list). Then, be sure to explain what type of messages you send to your email list and when. For example you may say, Every Friday, I send out my weekly newsletter or I do a Q&A every Tuesday.

The tenor of your welcome email should be friendly and approachable. You may also encourage the new subscriber to contact you with any questions or comments.


Newsletters are a wonderful way to stay in touch with your audience. It keeps you and your private practice in that all important position: top-of-mind. This means that even if your subscribers don’t need your services right away, they’ll remember you when they do.

Let’s talk about send frequency.

You may not think your email subscribers want to hear from you that often, but research shows that over 80% of subscribers want to hear from you at least once a month and a whooping 60% would like to receive a newsletter from you every week.

Mind blowing?

If you think that sending frequent emails will annoy your subscribers, think again. It actually helps them to remember you. It also gives your subscribers something to look forward to, especially if you consistently deliver weekly newsletters. Reading your newsletter will become part of your subscribers’ weekly routine.

In your newsletter, you can promote your latest blog post or highlight a recent event you’ve attended. The newsletter’s job is to keep your subscribers engaged and connected with your brand in general.

Information-Based Emails

In additional to the more generalized format of the newsletter, you should consider sending specific content through educational emails.

In this type of email, you’ll educate your subscriber on something relevant to your services. For example, if you have a number of clients struggling with self esteem, provide links to useful self esteem worksheets and activities.

The point of educational emails is to help establish you as an expert.


Promotional emails are just that — opportunities where you sell, sell, sell. To be most effective, promotional emails should be sent sparingly. How often should you send promotional emails?

Definitely not once a week, perhaps not even once a month. Quarterly sounds just fine, but of course, that all depends on how your audience responds to your promotional emails. Some subscribers won’t mind a monthly promotion. This will require trial and error, but I highly recommend sending only one promotional email every quarter.

So, what type of content is considered promotional?

  • Highlighting your most popular service
  • Mentioning an award you’ve recently received
  • Unveiling your latest service
  • Simply reminding your subscribers that you’re available for new clients

Any of the above (and more) can be part of your promotional pull. Just remember that even though you’re self-promoting, you put the emphasis on the client. Help them to see how this promotion benefits them. Connect the dots.

How to Advertise Your Email List

Beginners Guide To Email Marketing

Once you’ve signed up for an email marketing tool, your next task is to get people to sign up for your list. It’s not as difficult as you may think. Here are a few ideas you can use:

Incorporate email sign-ups in your blog posts.

If you have a blog (and here’s why you need one if you don’t), you can tease additional, bonus content within your blog posts. You’ll provide this extra content to your reader in exchange for signing up to your email list. It works because people are already interested in what you’ve shared and are keen to learn more.

Offer an email course

An email course is a short series of automated emails that teach (or properly introduce) a topic. Email courses are very popular because they are self-paced and valuable.

Have you noticed our subtle signup for our email course? It’s right there on the bottom left of your page and it’s called “A Step-By-Step Guide to Billing the Right Way”.

Offer additional tools and resources

You don’t have to create an email course to get signups for your email list. You can offer other so-called lead magnets for free. People will sign up for this lead magnet because it’s useful and scratches an itch. Here’s a partial list of lead magnets you can choose from:

  • Worksheets
  • Downloadable Guides
  • Video tutorials
  • Webinars

Use a pop-up

Use a pop-up (provided by your email marketing tool) to announce your email list to site visitors. I recommend a delayed pop-up (one that doesn’t appear immediately, but instead waits for 10 or 15 seconds before appearing).

Segment Your Email List

Beginners Guide To Email Marketing

Last, but definitely not least, is segmentation. It’s a must when it comes to email marketing.

What exactly is email segmentation?

Email segmentation is grouping your subscribers into “segments”. The purpose of grouping your subscribers is so that you can provide the most relevant and valuable content possible.

There are a gazillion different ways you can group your subscribers. You can group based on demographics such as age, location, or gender, but for private practices, I recommend starting with three distinct groups:

  1. Current Clients
  2. Past Clients
  3. Prospective Clients

By segmenting your list into these groups, you can provide information that keeps them engaged and happy. For example, if you have a current client, you probably don’t want to send them a promotional email advertising a “new client” special. That would make more sense for prospective clients. But if you want to re-engage past clients, you may ask for a referral.

All of this matters because if you send an email that doesn’t apply, you become vulnerable to unsubscribes. Your subscribers may feel like your content isn’t speaking to them, so what’s the point of staying connected? By segmenting your email list, you’ll avoid this.

Fortunately, most email marketing tools offers the ability to segment your email list.

Additional Resources