Whether you are just getting started in responsible cultural heritage tourism or working to expand or enhance an existing programme, follow these five principles and four steps to ensure success.
I think of rules for living as guiding principles. Basically, they are your personal code of conduct – your rules of engagement with life so to speak. I also think they are darn important for a couple of reasons. When you have a written list of guiding principles it is easier to make values-based decisions and choices. Guiding Principles of Successful Websites Susan Mernit. Susan is the co-founder and CEO of Hack the Hood and a former Silicon Valley tech executive.
Five guiding principles for successful and responsible cultural heritage tourism programmes.
Principle One: Collaborate
By its very nature, cultural heritage tourism requires effective partnerships. Much more can be accomplished by working together than by working alone.
Principle Two: Find the Fit Between the Community and Tourism
Cultural heritage tourism should make a community a better place to live as well as a better place to visit. Respect carrying capacity /acceptable levels of change so everyone benefits.
Principle Three: Make Sites and Programmes Come Alive
Look for ways to make visitor experiences exciting, engaging and interactive.
Principle Four: Focus on Quality and Authenticity
Today’s cultural heritage traveller is more sophisticated and will expect a high level of quality and an authentic experience.
Principle Five: Preserve and Protect Resources
Many of your community’s cultural, historic and natural resources are irreplaceable. Take good care of them, if they are lost you can never get them back.
Four Steps to implement successful and responsible cultural heritage tourism.
Step One: Assess the Potential
Evaluate what your community has to offer in attractions, visitor services, organisational capabilities, ability to protect resources, and marketing.
Step Two: Plan and Organise
Make good use of human and financial resources. They are the keys that open the doors to responsible able heritage tourism. Set priorities and measurable goals.
Step Three: Prepare for Visitors; Protect and Manage Your Resources
Look to the future as well as the present. Be sure that the choices you make now improve your community for the long term.
Step Four: Market for Success
Research and know your target market. Develop a multi-year, many-tiered marketing plan that addresses your target market. Look for partners in local, regional, provincial / state or national groups.
ContactLortonConsulting about growing responsible cultural heritage tourism as a key element your village, town or region’s tourism offering — we would be more than willing to advise you.