A review manager and reputation management are two of the hottest topics in the online marketing space and are often used interchangeably. However, this isn’t a cardigan vs. sweater situation. For those of you who like that analogy, think of it like this: if review management is a cardigan, reputation management is an insulated parka — and the internet is a vicious blizzard.
A reputation monitoring expert will need to know how to spot potential pitfalls when they are still fresh and he will have to keep tabs on all the issues that may affect your business. Online Reputation Management: The Basics. In general, it is highly advisable that you hire someone to handle your online reputation.
Let’s break it down, starting with some simple definitions.
A review manager is a process of tracking incoming customer reviews from various review sites and responding to them when necessary. Businesses often choose to manage reviews using a software that lets them see all their reviews from all sites in one place. Numerous tools exist that provide this basic service.
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Hold tight, this one’s not as simple. Reputation management, in a business context, refers to consistently monitoring, optimizing, and responding to all company-related information across all channels in order to build a positive brand perception online.
In short, review management is just one layer of a comprehensive reputation management strategy.
Your online reputation is determined by all the publicly available information that’s been posted or published about your business online. This includes:
For reputation management to be effective, it must be continuous. Successful businesses today know that to build a stellar online reputation, you have to cover all the bases:
Reputation management reviews – Many companies live and die by online reviews, so don’t leave this to chance. We all know the importance of reputation in business. And these days it’s your online reputation that matters the most.
What is reputation management? Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.
You may also want to read Why reputation management should be your #1 marketing priority
It would be tedious and time-consuming to use multiple tools to cover all these areas. Birdeye lets you do it all using one dashboard. With Birdeye, you can wear the cardigan AND the parka, and stay fully protected against any storms that come your way.